United Way’s Annual Diaper Drive Goes Virtual for 2020

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United Way of Madison County has hosted its annual Community Diaper Drive each May since 2014, with the goal of helping to provide much-needed diapers to baby pantries across the entire county and Middletown. Traditionally, the Community Diaper Drive partners with local  businesses and churches to collect diapers. This year due to COVID-19,  the Diaper Drive has gone virtual, kicking off on May 1st and ending May 31.
Diapers are one of the most expensive ongoing costs for struggling families with little ones. According to the ALICE Report, 40% of families in Madison County struggle to make ends meet on a weekly basis during normal times. Add in the financial impact of COVID-19 on those families and it is easy to realize that we have a growing number of families in the coming months that will not be able pay their bills and affording basic needs like diapers will be a huge challenge. They will have to rely on local baby pantries to help them meet their diaper needs.  
A few facts about the need for diapers:
  • 36% of parents living in poverty routinely run out of diapers for their infants and toddlers.
  • Babies who remain in dirty diapers for prolonged periods experience diaper rash, infections, and other health problems.
  • Diapers cannot be obtained with food stamps.
  • Disposable diapers cost $70 to $80 per month per baby.
  • No state or federal child safety-net program allocates dollars specifically for the purchase of diapers.
  • Infants require up to 12 diapers per day, toddlers about 8.
“As I reached out to local organizations that distribute diapers to families, they couldn't express enough how grateful they are for this Community Diaper Drive. Families need all the help they can get right now,” said Kim Rogers-Hatfield, VP of Engagement with United Way of Madison County. “That’s why we moved the Community Diaper Drive from in-person to virtual this year.”
Last year’s Diaper Drive distributed over 33,000 diapers to 9 different baby pantries in Anderson, Alexandria, Frankton, Lapel and Elwood.100% of donations this year will also go towards those local baby pantries.
Even while sheltering at home, local residents can help meet the local need for diapers for families impacted by COVID-19 by purchasing diapers virtually on United Way’s Diaper Drive Wish List on Amazon at https://amzn.to/2Soc1kO. Simply p ick from the wish list, pay online and the diapers will be delivered to United Way for distribution to local baby pantries. 
For more information on this year’s Virtual Diaper Drive, contact United Way of Madison County at 765-643-7493.