United Way to kick off annual campaign both virtually and from the skies

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For a second year, United Way of Madison County will kick off their annual campaign effort with a virtual kick-off on October 1. This year’s virtual kick-off, United We Rise Day, will begin at noon and run through noon on October 2.  A new highlight of the day will be the organization’s first live streamed Flyover Tour.

The United We Rise Flyover Tour will feature 2020 United Way Campaign Chair, Tyrone Thomas of NTN Driveshaft Anderson, and flyover partner and sponsor, Nick Rodgers of ReMax Real Estate Solutions along with other guests. The live streamed Flyover Tour will take place starting at 3 pm on October 1 and can be viewed on the organization’s Facebook and YouTube pages.

All are invited to participate in the live streamed event which will include live views from the skies above Madison County along with viewer comments, donor shout outs and an invitation for some viewers to join live on-screen. Businesses or individuals that make a donation of $500 or more on the virtual kick-off site prior to October 1st will receive a “thank you” flyover of their business or residence by Rodgers, during the live broadcast.

The rest of the virtual kick-off day will include a wide range of ways to get involved virtually including a 24-hour online giving drive, videos from the community, sharing of photos and posts, and challenging others to give. Donations to the virtual kick-off can be made by texting MADISONGIVES to 91999.

Thomas, plant manager at NTN Driveshaft Anderson, will head up this year’s campaign and lead volunteers in the effort to raise $600,000 to support the vital work of United Way to help struggling families.

“This year has been a huge struggle for so many in the community, and the role of United Way has never been more critical. The challenges created by COVID are ones we will only overcome by coming together as a community and financially supporting efforts that help us recover and rebuild. Efforts like United Way’s COVID Relief Fund, the THRIVE Network and support for our local safety net,” shared Thomas.  “I’m asking everyone to get behind our virtual kick-off and fundraising efforts this year so that United Way can continue to help everyone rise.”

Last year the organization hosted its first virtual kick-off and raised over $11,000 during the 24-hour period. This year’s goal is to raise $20,000 during the event.

“We’ve been working to create a fun online experience for the virtual kick-off and Flyover Tour. COVID has made it challenging to host in-person events, but the move to a virtual format last year put us in a great position for this year,” said Kim Williams, VP of Resource Development for United Way of Madison County.

People are also encouraged to share their participation on social media using #UnitedWeRise #GiveWhereYouLive, a campaign kick-off photo frame, and to follow United Way of Madison County on Facebook, Twitter, Instagram and YouTube.

The organization’s 2019 annual report details the investments and outcomes of activities over the past year and is available online here. For more information on how to support the 2020 campaign, contact Kim Williams, vice president of resource development, at k.williams@unitedwaymadisonco.org or call 765-608-3064.