United Way pushing for strong finish for annual campaign

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United Way of Madison County’s 2017 campaign volunteer leaders have announced a final fundraising push to help the annual campaign to finish strong. The goal of the final push is to gain the additional support needed to fund the organizations work and partners in the community for the coming year.

“We need to raise approximately $75,000 yet in this campaign to continue the momentum we’ve begun with the THRIVE Network and other essential services,” said Beth Tharp, campaign chair. Tharp lead a team of approximately 80 volunteers who have reached out to local businesses and individuals to raise support while sharing the work of the organization to lift hardworking people out of poverty and onto a path of financial stability and increased opportunity.

“Every year we are blessed with tremendous volunteer support,” said Nancy Vaughan, president. “We were able to claim our final match dollars from the Indiana United Ways; however, despite the match dollars as well as new and increased gifts, we continue to be challenged by donor losses through company closings and donors who have retired or left the community.”

United Way personnel note that changing work environments continue to challenge fund raising efforts. Smaller and leaner organizations are more difficult to engage and effectively communicating with individuals directly poses challenges due to privacy concerns and fragmented communication channels.

“We were able to greatly expand our volunteer capacity this year which helped us to make up some expected losses we had coming into this campaign, but we’re still short of our goal,” said Kim Williams, vice president of resource development. “We’re asking those in the community to step up and make a gift to help us finish strong. Raising the additional funds means more people getting vital supports and resources and families getting on track to a strong and stable future.”

United Way of Madison County focuses its efforts on two broad goals: increasing the number of economically self-sufficient households and increasing the number of at-risk children that begin school ready to learn. In addition, the organization continues to fund essential safety-net services such as utility, rent, disaster response, and access to health and other assistance.  The THRIVE Network supports individuals through coaching that helps them meet immediate needs and develop a plan for increased financial stability. Born Learning Connection provides assistance to child care providers and families that help them create a learning environment for young children.

To make a gift and support the work of United Way of Madison County, visit www.unitedwaymadisonco.org/give or send a gift by  mail to P. O. Box 1200, Anderson, 46016.